Video Marketing Cheat Sheet (Part 3): Who Makes the Product?

One of the things I have enjoyed doing a lot of in the past few years is playing around with video to help market a product, event, idea, etc.  Although by no means an expert, I have created a 3-part series (using Lawline.com videos I produced) to illustrate how to use video to market various aspects of your product by showcasing three approachable concepts to test the waters in video marketing.

Part 2: Who Makes the Product? 

This your time to discuss who your company is, your company’s mission and why it is important to the clients you serve.  This can be done through a variety of factors, but most specifically, showcasing core values of the company and being clear about your goals is very helpful in creating a true connection between you and your clientele.

A special thanks to Micah Bochart (Lawline Video Producer) for his filming and editing magic and Sal Forte (Artist) for his wonderful artwork. 

Author: Sigalle Barness

Sigalle champions and grows people's brand awareness through impactful stories that are authentic, meaningful, and thought provoking. She designs communications strategies that underscore the why and how behind a person's work. Sigalle also strategically delivers episodic content focused on conversations and interviews with key figures that truly reflect the business, professional, and educational needs of legal industry. Sigalle's favorite things in the whole world are her husband and two children. Sigalle also loves good food and travel. She is an avid lover of music, video games, blogging, and cooking.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s