Video Marketing Cheat Sheet (Part 3): Who Makes the Product?

One of the things I have enjoyed doing a lot of in the past few years is playing around with video to help market a product, event, idea, etc.  Although by no means an expert, I have created a 3-part series (using Lawline.com videos I produced) to illustrate how to use video to market various aspects of your product by showcasing three approachable concepts to test the waters in video marketing.

Part 2: Who Makes the Product? 

This your time to discuss who your company is, your company’s mission and why it is important to the clients you serve.  This can be done through a variety of factors, but most specifically, showcasing core values of the company and being clear about your goals is very helpful in creating a true connection between you and your clientele.

A special thanks to Micah Bochart (Lawline Video Producer) for his filming and editing magic and Sal Forte (Artist) for his wonderful artwork. 

Author: Sigalle Barness

Sigalle Barness is the Chief Operating Officer of Lawline, the nation's leading online provider of Continuing Legal Education. Sigalle provides leadership and vision to ensure Lawline has the proper processes and people in place to effectively grow the organization while ensuring financial strength, stability, and profitability. Sigalle approaches her work with respect, candor, and a balance of decisiveness and flexibility as she furthers the objectives of the company. Sigalle's favorite things in the whole world are her husband and two children. Sigalle also loves good food and travel. She is an avid lover of music, video games, blogging, and cooking.

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